Concept Pitch · Prepared for CIBC Marketing
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Week 12 · Loudest Living Room
Season 2 · Live Now
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Can I Be Courtside?

The CIBC Courtside Club owns the best seats at every Toronto Tempo home game. Every week of the season, one Canadian fan earns them — powered by a CIBC-fueled fan campaign built to turn cardholder perks into can't-miss moments.

Submit Your Hype Vote Now
Maya from Scarboroughjust enteredJules from Halifaxjust enteredPriya from Etobicokejust enteredSam from Winnipegjust enteredDevon from Mississaugajust enteredAmara from Montréaljust enteredKai from Vancouverjust enteredNoor from Calgaryjust enteredTheo from Ottawajust enteredRae from Hamiltonjust enteredMaya from Scarboroughjust enteredJules from Halifaxjust enteredPriya from Etobicokejust enteredSam from Winnipegjust enteredDevon from Mississaugajust enteredAmara from Montréaljust enteredKai from Vancouverjust enteredNoor from Calgaryjust enteredTheo from Ottawajust enteredRae from Hamiltonjust entered
Next Deputy Hype Officer crowned in
03
Days
20
Hrs
35
Min
00
Sec
The Pitch
For CIBC,
Not Just From CIBC.

Everything on this page is a working prototype of a campaign we want to build with CIBC — a way to turn the Courtside Club from a perk into a platform.

The Opportunity

CIBC already owns the Courtside Club — the best seats in Canadian sports. Right now, they're a static perk. We turn them into weekly, earned, share-worthy moments that Canadians line up to compete for.

The Idea

"Can I Be Courtside?" — a season-long, user-generated hype contest. Fans post 30-second videos. Canada votes. CIBC cardholders swing 2×. One Deputy Hype Officer is crowned every week of Tempo's season.

Why It Wins For CIBC

Turns a benefit into a story. Every submission is organic CIBC content. Every 2× cardholder vote is a soft acquisition ping. Every winner reveal is a highlight reel with the CIBC lockup baked in — not slapped on.

24
Weeks of always-on UGC
2×
Vote multiplier for CIBC cardholders
1
Fan crowned courtside every week
∞
Highlight-reel share moments
The ask · Green-light a Season 2 pilot with the Toronto Tempo. What follows on this page is exactly what we'd ship — copy, motion, and all.
The Playbook

How It Works

01
Step 01

Submit Your Hype

Drop a 30-second video showing why the crowd needs YOU courtside.

02
Step 02

Community Votes

Rally your city. Every flame counts. Cardholders swing 2×.

03
Step 03

Get Crowned

Deputy Hype Officer of the Week. Custom jacket. Courtside seat.

This Week's Theme

Week 12:

Loudest Living Room

Turn your couch into the 6ix's rowdiest section. Watch parties, kid choirs, dog referees — bring the decibels.

Submit For Week 12
Vote Gallery

Pick Your Champion

0:30
Week 12
Maya
Scarborough

"I'll lose my voice by tip-off."

0:30
Week 12
Jules
Halifax

"Bringing the East Coast in one throat."

0:30
Week 12
Priya
Etobicoke

"Court-storming from Section 101."

0:30
Week 12
Sam
Winnipeg

"Flew 2,000km for this seat."

0:30
Week 12
Devon
Mississauga

"Custom hype drum incoming."

0:30
Week 12
Amara
Montréal

"Bilingual boos, unlimited cheers."

0:30
Week 12
Kai
Vancouver

"West Coast wattage all night."

0:30
Week 12
Noor
Calgary

"Chinook winds got nothing on me."

Grand Prize
Top Fan Wins Courtside for All of Toronto Tempo Season 2
Standings

The Leaderboard

1
Maya Chen
Scarborough · 11 wks
18,450
2
Jules Beaumont
Halifax · 10 wks
17,220
3
Priya Rao
Etobicoke · 12 wks
16,880
4
Sam Williams
Winnipeg · 9 wks
14,310
5
Devon Clarke
Mississauga · 10 wks
13,975
6
Amara Diallo
Montréal · 8 wks
12,800
7
Kai Nakamura
Vancouver · 7 wks
11,540
8
Noor Hassan
Calgary · 8 wks
10,220
Members Only

The Courtside Club

The rarest room in Canadian sports. Every perk earned, not bought.

Courtside Seats

Front row. Real sneakers squeaking near your feet.

Deputy Hype Officer Jacket

Custom-stitched with your name and week number.

Cardholder Fast Lane

Skip the line. CIBC entrance, every game.

Featured On Tempo Socials

Your hype clip on the official channels.

Your Seat Is Waiting.

Prove It's Yours.

Submit Your Hype